2017 Marketing Trends Every Small Business Should Explore

2017 Marketing Trends

AR, VR, 360 video, etc. It’s hard to keep up with all of the new marketing trends. You’re busy and so is your team. We get it. Here’s an easy to consume summary of 2017 marketing trends that you should consider exploring.

Interactive Content

Interactive content is simply a method to get your customers involved and engaged to create a memorable experience. This can take many forms:

  • Sweepstakes
  • Quizzes
  • Games
  • Infographics

Marketing Automation

Marketing automation is a combination of programs and systems to automate marketing tasks. This frees up your time to do other things that require more attention while still ensuring your basic marketing tasks are getting done.

Mobile First Mindset

The mobile first mindset centers around the needs of mobile users. When creating for mobile first it is important to think about things such as limited screen sizes, and how devices are used, such as accounting for ease of navigating using a finger or thumb versus a mouse.

Mobile Video

Mobile users have been shown to pay more attention to what they are watching on a mobile device. Harnessing this power by creating video ads specifically for mobile users is going to offer a good boost to your marketing efforts.

Live Streaming

People generally prefer to identify with other people instead of a nameless brand, which is what live streaming allows them to do. It is all about being real, being genuine, and really just being human. Through going live and talking directly to your customers, you are showing them they are valuable and that you care about what they think.

Virtual Reality

You may think of gaming when you hear virtual reality but VR is now something being used by savvy marketers. By allowing consumers to use a product or experience something via VR, you are giving them the chance to “try it before they buy it.” VR is effective because it is:

  • Immersive
  • Engaging
  • Memorable
  • Attention-grabbing

Augmented Reality

Augmented reality is when users can take a virtual image and put it into their real world. If you are selling products that consumers might want to try out before buying, AR is key. For example, if you sell recliners, your customers can use AR to superimpose an image of the recliner into their actual living room to see how it would look.


People no longer want to be treated as an anonymous consumer. They want you to recognize they are an important individual. They expect marketing messages and ideas to be tailored to them. Personalizing your marketing message while increasing customer engagement and customer experience.

User-Generated Content

Getting your customers involved in marketing may seem like an odd idea, but it really works. Not only are you attracting customers through such a campaign but you are also encouraging them to market for you. For example, you have a contest where you ask your customers to create a viral video about your brand. Users start creating and uploading videos, which then go viral. Your brand is now being seen everywhere, and you had very little work to do to make it happen.

These marketing trends are just a few areas of focus at Rubis. If you would like to discuss your business initiatives or stay on top of 2017 marketing trends contact Rubis today.